DeckSmith Terms of Service

1. Definitions

In these terms:

• “DeckSmith”, “we”, “us”, “our” means Manav Thapar, an individual carrying on business as a sole trader under the trading name “DeckSmith” (Unseen Advisory Ltd in formation), with a service address at [insert service address] and the contact email address hello@mydecksmith.com. This complies with the disclosure requirements in section 1202 of the Companies Act 2006.
• “Service” means the DeckSmith pitch deck generation tool accessible at mydecksmith.com.
• “You”, “your” means the individual or sole-trader business that has registered for an Account.
• “Account” means your registered user account on the Service.
• “Brand” means the trading name and product range identified by you in the intake form when you generate your first Deck on a given Account or plan, as further described in clause 6.
• “Credit” means an entitlement, purchased by you, to one Deck Slot.
• “Deck” and “Deck Slot” mean the output produced by the Service in response to a single intake submission, including the right to regenerate any slide within that output without consuming a further Credit.
• “Intake Data” means the information you provide to the Service to generate a Deck.
• “Output” means the slides, text, imagery, and other content the Service produces in response to your Intake Data.
• “Big 6 Supermarkets” means Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Co-op.

2. Who can use the Service

The Service is provided on a business-to-business basis. By accepting these terms, you confirm that you are using the Service in the course of a business or trade (whether as a limited company, sole trader, or partnership) and not as a consumer. The consumer protections under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply to your use of the Service.

The Service is not directed at, or intended for use by, any person under 18 years of age.

3. Acceptance of these terms

You accept these terms by ticking the acceptance box at signup or by using the Service. We record the version of these terms in force at the time of your acceptance. Where we update these terms in accordance with clause 18, the version in force at the date of your purchase of any Credit will continue to apply to that Credit until it is consumed or expires.

4. What the Service does and does not do

DeckSmith is a software tool that produces pitch deck Output for use by founders pitching to UK Big 6 Supermarkets, using artificial intelligence models, third-party market data, and commercial calculations supplied by you. The Output is a visual deck that you may present to retail buyers, investors, or use for any other lawful purpose.

The Service is a production tool. It is not a sales agency, marketing consultancy, or professional adviser. We make no representation or warranty, and give no undertaking, that:

• (a) you will obtain a meeting, listing, distribution, or any other commercial outcome with any Big 6 Supermarket or other party;
• (b) the Output is accurate, complete, current, or fit for any particular purpose; or
• (c) the Output is suitable for use in any particular pitch, investor process, or commercial transaction without your independent review and verification.

You are responsible for reviewing every Deck before any external use, and for verifying all factual content, statistics, citations, market data, commercial calculations, and imagery.

5. Accounts, single-session use, and security

Each Account is for one individual user or one Brand. Accounts may not be shared between founders, companies, or agencies. Only one device may be signed in to an Account at any one time; signing in on a second device signs the first device out.

You are responsible for keeping your password and account credentials secure. You must notify us at hello@mydecksmith.com without undue delay if you suspect that your Account has been accessed without your authority.

6. Plans, Credits, and refunds

Plans are one-off payments. They are not subscriptions and do not auto-renew.

Credits are valid for 12 months from the date of purchase. Each Credit covers one Deck Slot. You may regenerate any slide within a Deck as many times as you wish without consuming a further Credit. Deleting a Deck and starting a new one consumes a further Credit.

Goodwill refunds. As a matter of goodwill, and not as a matter of statutory right, we will refund unused Credits where (i) the Service fails to generate a usable Deck and we are unable to resolve the issue, and (ii) you notify us by email at hello@mydecksmith.com within 14 days of your purchase. We do not refund Credits that have been consumed on completed Decks.

Studio tier. The plan referred to as our Studio tier (in earlier marketing materials, “Unlimited”) entitles you to generate up to 50 Decks within 12 months of purchase, in respect of a single Brand identified by you when you generate your first Deck on that plan. These limits exist to prevent agency resale; they are not designed to restrict genuine founder use. Where you reach the cap in good faith, please email us and we will, at our discretion, extend the entitlement.

7. Scope: Big 6 Supermarkets only

The Service is currently built for pitching to the Big 6 Supermarkets. Generating Decks for other retailers (including Boots, Ocado, Holland & Barrett, specialist retailers, and export markets) is out of scope. We may decline, without liability, any generation request that falls outside this scope.

8. Ownership of Intake Data and Output; licence to process

You retain ownership of (i) your Intake Data and (ii) the Output generated for you. You may use the Output for any lawful purpose.

You grant us a limited, non-exclusive, royalty-free licence to process your Intake Data through our AI subprocessors (currently Anthropic and Google) for the sole purpose of generating your Output and operating the Service in accordance with these terms and the Privacy Policy.

We do not use your Intake Data, and our subprocessors are contractually prohibited from using your Intake Data, to train any artificial intelligence model.

9. Your responsibilities for content

You are responsible for ensuring that the Intake Data you provide is accurate, complete, and not misleading. The Service uses your Intake Data verbatim in commercial slides; it does not validate your figures against any external source. You are responsible for verifying the Output before any external use.

10. AI Output: nature, limitations, and verification

The Service uses large language models and image generation models. You acknowledge and agree that:

• (a) Output may contain factual inaccuracies, including out-of-date statistics, fabricated or misattributed citations, and incorrect commercial calculations;
• (b) Output may include market research citations that have not been independently verified;
• (c) Output may include AI-generated imagery that is not a photograph of any real product;
• (d) you are solely responsible for reviewing the entire Deck before any external use, and for independently verifying all material content; and
• (e) you should not present any Deck to a buyer, investor, or other third party without conducting that review and verification.

11. Acceptable use

You may not:

• (a) use the Service for brands or products that are unlawful to market or sell in the United Kingdom;
• (b) generate Decks on behalf of paying third parties (agency resale);
• (c) attempt to reverse-engineer our prompts, models, or pipeline;
• (d) automate access to the Service, including by scraping or scripted login;
• (e) share your account credentials with any third party; or
• (f) use the Service in any manner that breaches applicable law or infringes any third party's rights.

We may suspend or terminate Accounts that breach this clause without refund of consumed Credits.

12. Warranties and disclaimers

To the maximum extent permitted by law, and except as expressly set out in these terms, the Service and the Output are provided “as is” and “as available”. We exclude all warranties, conditions, and representations, whether express or implied, including any implied warranty of satisfactory quality, fitness for a particular purpose, accuracy, or non-infringement.

Without limiting the foregoing, we make no warranty that:

• (a) any commercial outcome will follow from your use of the Service;
• (b) the Output is free from inaccuracies, omissions, or fabrications; or
• (c) the Service will be uninterrupted, error-free, or available at any particular time.

13. Limitation of liability

Nothing in these terms limits or excludes our liability for:

• (a) death or personal injury caused by our negligence;
• (b) fraud or fraudulent misrepresentation; or
• (c) any other liability that cannot be limited or excluded under English law.

Subject to the previous paragraph, and to the maximum extent permitted by law:

• (a) we will not be liable to you for any loss of profit, loss of business, loss of goodwill, loss of opportunity, loss of anticipated savings, loss or corruption of data, or any indirect, special, or consequential loss, however arising; and
• (b) our total aggregate liability to you in respect of all claims arising out of or in connection with these terms, the Service, or the Output, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, is limited to the greater of (i) the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim, and (ii) £1,000.

You acknowledge that the price you pay for the Service reflects this allocation of risk and that you have had the opportunity to insure against loss not recoverable under these terms.

14. Indemnity

You agree to indemnify and hold us harmless against all claims, losses, damages, and reasonable costs (including reasonable legal fees) arising out of:

• (a) your use of the Output, including any claim by a third party that the Output (when relying on Intake Data you provided) is inaccurate, incomplete, or misleading; and
• (b) your breach of clause 11 (Acceptable use).

15. Term and termination

These terms apply from the date you accept them and continue until terminated. You may terminate by closing your Account at any time. We may terminate immediately, on written notice, where you breach these terms in a material way (including any breach of clause 11). Termination does not entitle you to a refund of consumed Credits. Clauses 8, 9, 10, 12, 13, 14, 16, 17, and 18 survive termination.

16. Force majeure

We are not liable for any failure or delay in performance caused by an event outside our reasonable control, including acts of God, government action, war, civil unrest, industrial action, failure of public or private telecommunications networks, failure of any third-party AI subprocessor, or any pandemic or epidemic.

17. General

Entire agreement. These terms and the Privacy Policy constitute the entire agreement between you and us in relation to the Service and supersede all prior representations, understandings, and agreements. You acknowledge that you have not relied on any statement or representation not expressly set out in these terms (save that nothing in this clause limits or excludes liability for fraudulent misrepresentation).

No third-party rights. No person other than a party to these terms has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision.

Notices. Notices to us must be sent to hello@mydecksmith.com. Notices to you will be sent to the email address registered to your Account.

Assignment. You may not assign or transfer these terms or any rights under them without our prior written consent.

Future incorporation and novation. We have notified you that we intend to incorporate Unseen Advisory Ltd in England & Wales and to novate these terms to that company once it is registered. By accepting these terms, you consent in advance to that novation, provided the company assumes all our obligations to you on the same terms. We will give you written notice (by email to the address registered to your Account) on or shortly after incorporation, identifying the company's registered name and number. If you do not wish the novation to proceed, you may terminate by giving us written notice within 14 days of our notification, in which case we will refund any unused Credits.

Severability. If any provision of these terms is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it valid and enforceable, or, if it cannot be so modified, severed; the remaining provisions will continue in full force.

Waiver. A failure or delay by us to enforce any provision is not a waiver of that or any other provision.

Dispute escalation. Before issuing proceedings, you agree to send written notice of any dispute to hello@mydecksmith.com and to engage in good-faith discussions for at least 30 days to attempt resolution.

Governing law. These terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims), are governed by and construed in accordance with the law of England & Wales.

Jurisdiction. Each party irrevocably agrees that the courts of England & Wales have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms or their subject matter (including non-contractual disputes or claims).

18. Changes to these terms

We may update these terms from time to time. Where a change is material, we will notify you by email at the address registered to your Account no less than 14 days before the change takes effect. The version of these terms in force at the date of your purchase of any Credit will continue to apply to that Credit until it is consumed or expires.

19. Contact

Questions about these terms or your account: hello@mydecksmith.com.