Built by the founder who took a kitchen-table brand into 13,000 stores →

The pitch deck thatgets you into Tesco.wins Sainsbury's.lands Waitrose.

Walk into your buyer meeting with a deck written in the commercial language buyers actually use. RSV, rate of sale, size of prize, margin. Built in 15 minutes by the founder who got into 13,000 stores.

Build Your Deck →See a Sample Deck
Big Win slideCover slide, the deck's first pageThe Listing slide showing size of prize and commercials
Built on the playbook that got into
0
Retail
listings won
0
Countries
£4M
Raised on
this playbook
BBC
Dragons' Den
pitch
The Founder

Not theory.Real pitches, real buyer meetings.

Manav Thapar built LoveRaw, a plant-based chocolate brand that went from the kitchen table to 13,000+ stores across 25 countries. He raised £4M from angels and VCs along the way, including a pitch on BBC Dragons' Den.

Every prompt, every slide structure, every piece of guidance inside DeckSmith™ came out of real meetings with real buyers and real investors. Not theory. Not a template library.

The deck he wishes he'd had on day one.

Manav Thapar, founder of DeckSmith and LoveRaw
Manav Thapar, founder of LoveRaw · Built DeckSmith™ from the same playbook.

Retail Credentials

TescoWaitroseBootsHolland & BarrettCo-opCarrefour

And 13,000+ stores across 25 countries. Sainsbury's, Asda, Morrisons, Whole Foods, Spinneys, Albert Heijn, Jumbo, Auchan, Amazon, Ocado, Spar, WH Smith, TK Maxx, Brakes, Bidfood, British Airways, Virgin Atlantic and more.

I've sat in the exact meeting you're about to walk into. DeckSmith™ gives you the deck I wish I'd had when I started.
Manav Thapar, founder
How It Works

Three steps. Start to pitch-ready in under 15 minutes.

No design skills. No copywriting experience. Just your brand info and who you're presenting to.

0 Minutes Total
01

Tell us about your brand.

Brand story, products, traction, target buyer. One form, every field has guidance from someone who's actually pitched.

5 Minutes
DeckSmith intake form, basics section
02

The AI builds your deck.

Every slide. Written for your brand, your products, and the exact buyer you're presenting to. No templates. No two decks the same.

2 Minutes
DeckSmith, generated Listing slide with size of prize
03

Tweak it. Download it. Pitch.

Swap images, regenerate any slide you don't love, upload your own research. Export as PDF and walk into the meeting.

8 Minutes
DeckSmith deck editor, slide preview with inspector
Inside Your Deck

Every slide, engineered for buyers.

Seven of the twenty-five slides DeckSmith™ builds for every pitch. Straight out of the builder. This is what walks onto the buyer's desk.

Cover slide preview
Cover
How a deck opens
Mission slide preview
Mission
Why the brand exists
Big Win slide preview
Big Win
The proof point
Market Penetration slide preview
Market Penetration
Shopper depth
Target Customer slide preview
Target Customer
Who buys this
Commercials slide preview
Commercials
A chapter break
The Listing slide preview
The Listing
Size of prize
The Full 25-Section Structure

Every deck DeckSmith generates includes all 25 sections, tailored to your brand and your buyer.

The Story
01
Cover
02
Our Story
03
Mission
04
Origin
05
Timeline
06
Big Win
07
Partners
08
Products
09
Product Range
10
Brand
The Brand
11
Social Media
12
PR Wins
13
Campaigns
14
Market
15
Category Disruption
The Market
16
Category Growth
17
Market Penetration
18
Target Customer
19
Where We Fit
20
Commercials
The Commercials
21
Sales Track Record
22
Listing
23
In-Store Activation
24
Brand Support
25
Thank You
The Honest Question

Why not just...

DIY in CanvaFreelancerAgencyGeneral AI ToolDeckSmith™
CostFree£500 to £3,000£5,000 to £15,000Monthly subscriptionFrom £149
Time2 to 4 weeks2 to 3 weeks4 to 8 weeks30+ prompts15 minutes
Knows UK retail——Yes—Yes
Calculates size of prize——Yes—Yes
Real sourced market data—RarelySometimes—Yes
Built by a founder who got listed————Yes
Results

Pitched and won.

I pitch retailers for a living. I still use DeckSmith on every deck I build. It is faster than starting from scratch and the commercial framing is exactly what buyers want to see.
Ashton
Consultant, pitching multiple consumer brands
Built our supermarket pitch deck in an afternoon. Walked into the meeting with something that looked like we had paid an agency. Got the listing.
Kam
Urban Hybrid Kitchen
My pitches sounded like a founder. After DeckSmith, they sounded like a founder who had done this before. That is the difference that gets you in the room.
Founder
Collagen brand
Why one deck per retailer

The deck that wins Tesco won't win Waitrose.

Buyers can spot a recycled deck the second they open it. Tesco wants velocity, basket build, and price-volume strategy. Waitrose wants story, sustainability credentials, and premium positioning. Sainsbury's wants both. Use the same deck for all three and you'll lose all three.

DeckSmith builds a fully tailored deck for each buyer. Different commercial framing, different size of prize calculation against that retailer's store count, different proof points, different language. That's why we deliver as PDF only, and why founders pitching multiple retailers buy Three Decks or Unlimited Year.

Pricing

No subscriptions. One payment. Own it.

Pick the plan that matches how many retailers you're pitching. Pay once. Own the decks.

One Deck

£349 one-off

One retailer deck. Pay once, download, done.

  • Full 25-slide PDF deck
  • Auto-branded with your assets
  • One retailer, fully tailored
  • Slide-by-slide editing
  • Real market data. Never made up
  • Presentation-ready download
Get Started →

Three Decks

£699 one-off

Three retailer decks. Use them within 12 months.

  • Everything in One Deck
  • Three retailers, each fully tailored. Tesco, Sainsbury's, Waitrose, anywhere you pitch
  • Unlimited slide regenerations
  • 12 months to use your three decks
  • 3 decks for the price of 2
Get Started →

Unlimited Year

£1,499 one-off

Unlimited retailer decks for 12 months.

  • Everything in Three Decks
  • Unlimited decks for 12 months
  • A unique deck for every retailer you pitch. Never recycle a deck
  • Teaser + full deck for each pitch
  • For founders pitching more than three retailers
Get Started →
The Intensive
£4,999

Unlimited decks, plus direct 1:1 access to DeckSmith's founder.

  • The full Unlimited Year plan included
  • 90-min 1:1 strategy call before you build
  • 60-min deck review before you send it
  • 45-min buyer meeting prep call
  • Retailer-specific outreach email scripts
  • 90 days of private WhatsApp access to the founder
Apply for a slot →
Limited: 5 per month
FAQ

Common questions.

Product
Why not just use a general AI tool to build my deck?
A general AI doesn't know that Tesco's category reviews happen twice a year, that Waitrose weights sustainability differently from price, or how to calculate size of prize against a realistic store count. DeckSmith™ was built by a founder who pitched every major UK retailer. The output looks like a deck. The difference is whether it lands.
Is this just a template?
No. We don't use templates. Every slide is written from scratch for your brand, your products, and the specific buyer you're pitching. Two brands pitching the same retailer get two completely different decks, because their stories are different.
Will the AI make up stats?
No. DeckSmith™ searches real UK sources: Mintel, NielsenIQ, Kantar, Statista, ONS, The Grocer, BRC, for category data and trends. If it can't find credible sourced data for a claim, it tells you honestly and offers the option to upload your own research or skip the slide.
Will it look professional for buyer meetings?
Yes. DeckSmith™ auto-brands with your logo and follows the exact structures buyers expect. The deck that comes out looks like a £15,000 agency build, not a Canva template.
What if I don't have professional photography?
The AI generates placeholder images so no slide is ever empty. Your own photography always takes priority. Every image area is drag-and-drop editable. Upload product shots, shelf photos, campaign visuals, and drop them in.
Can I edit my slides?
Slides are fully editable before download. Change copy, swap images, regenerate any slide you don't love, reorder, skip the ones you don't need. Then download as a presentation-ready PDF.
Commercial
How is this different from an agency?
An agency charges £5,000 to £15,000 and takes 4 to 8 weeks. DeckSmith™ costs from £149 and delivers in 15 minutes. The bigger difference is that the agency doesn't know your retailer as well as the founder who built DeckSmith™ does.
Who is The Intensive for?
Founders who have a product ready to pitch and a specific retailer in mind. The Intensive gives you the deck plus three calls with DeckSmith's founder: a strategy call before you build, a deck review before you send, and a buyer meeting prep call. It's for founders who want someone in the corner who's actually closed the listing. Not for pre-product or pre-brand stages.
I'm not UK-based. Can I still use this?
DeckSmith™ is built for UK retail buyers. If you're pitching UK supermarkets, it's for you, regardless of where your business is based. International founders pitching Tesco, Waitrose and others use it all the time.
Can I create multiple decks?
Yes, and you should. Every buyer is different. Tesco wants velocity, Waitrose wants story, Sainsbury's wants both. The same deck across all three is a losing strategy. Three Decks (£499 until 12 June, £699 after) covers three buyers, fully tailored. Unlimited Year (£1,299 until 12 June, £1,499 after) covers every retailer you pitch within 12 months.
Who sees my brand data?
Only you. Your brand data, products, financials, and uploaded research are private to your account and never used to train anything or shared with anyone.
Ready?

Your next meeting is coming.

The difference between getting the listing and getting a polite email back is often just the deck. Build yours in 15 minutes.

Build Your Deck · £349 →Meet the founder →
No subscriptions. One payment. Own your deck.