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The Intensive · 5 slots per month

You've got one shot at this buyer meeting.
Don't go in alone.

The Intensive is hands-on. Unlimited decks for 12 months, plus 1:1 time with me before, during, and after your pitches. Five founders a month, so I can stay close to each of them. If you've got a buyer meeting coming up and you want someone who has actually closed these listings in your corner, this is for you.

Is this right for you?

Right for you if…

  • You have a product on shelf or ready to ship within 30 days
  • You have a buyer meeting booked, requested, or actively pursued
  • You're pitching a Tier 1 UK grocer (Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Co-op)
  • You want someone who has actually closed these listings, not someone talking theory

Not right for you if…

  • You're pre-product or pre-brand
  • You haven't validated your unit economics
  • You're pitching foodservice, B2B, or non-UK retail
  • You want someone to pitch for you (we coach, you pitch)
  • You're not the one making the call on this pitch
What's included

Everything you need, at every stage of the pitch.

Before you build: 90-min strategy call with the founder.

We map your retailer, your category, and your buyer. You leave the call with a deck brief, not a question list.

Before you build: unlimited decks for 12 months.

Unlimited decks for 12 months. Iterate as many times as you need across as many retailers as you pitch this year.

During: 60-min deck review before you send it.

We go through every slide. Tighten the headline, harden the numbers, and cut anything that won't survive a buyer reading it on their phone in a Pret.

During: 45-min buyer-meeting prep call.

Run-through of the pitch, the awkward questions, and the three commercial answers you absolutely need ready before you walk in.

After: retailer-specific outreach scripts.

Cold-email templates that have actually opened buyer meetings, tailored to your retailer. Subject line, opener, follow-ups, and the line that books the call.

After: 90 days of private WhatsApp access.

Anything that comes up in the meeting, the follow-up, or the negotiation. Reply within 24 hours, working hours, no hand-off.

I pitch retailers for a living. I still use DeckSmith on every deck I build. It is faster than starting from scratch and the commercial framing is exactly what buyers want to see.

AshtonConsultant, pitching multiple consumer brands
The Intensive
£4,999

Five slots per month. First come, first served.

Apply for a slot.

A few sentences on each field is plenty. We'll cover the detail on the call.

Where are you in your pitch?

What happens after you apply.

  1. 1
    I read your application personally. Same day or next morning.
  2. 2
    If we're a fit, I send a Calendly link for a 20-minute fit call.
  3. 3
    On that call we confirm scope, retailer, and timing. No pitch. No pressure.
  4. 4
    If you want in, I send a one-page agreement and a Stripe link. Payment locks your slot for the month.

Slots are first come, first served once payment clears. I close the month when 5 slots are filled.